Brit's Wine is an app that wants to make the experience of discovering new wine less confusing for millennials and generation X.
The goal was to redesign the first version of Brit's Wine app, focusing on creating a delightful experience with a Tinder-like swiping mechanism to learn about users’ tastes.
This feature was the core requirement of the app, aiming to present a fun and easy way to discover new wine matches according to users’ individual preferences.
About my role
I led a team of 5 designers in creating the second version of the app within a 7 week time frame.
My main responsibility was to handle the client communication and presentations, and lead the team's UX strategy.
Dianna Xu was my indispensable partner in co-leading the experience.
Her focus was in the management and organization, as well as the visual look and feel of the app.
We practiced collaborative techniques like design thinking, pair design, weekly design critiques and team retrospectives.
The result was one of the most comfortable and smooth teams I ever worked with.