Experience

Content Specialist at Platzi

Bogota, Colombia | February 2017- February 2019

  • Content Specialist

    Content strategy for YouTube, live streamings and blog. 
    Scripts 
    Scheduling 
    Hosting

  • Email Marketing Coordinator

    Email Marketing strategy 
    Growth Marketing Experiments 
    Push Notifications 
    Copywriting

  • UX Researcher

    Research strategy. Qualitative and Quantitative user research
    In house professor

User Researcher at Literator app

San Francisco | October-December 2016
Qualitative and Quantitative user research to identify core business metrics

Lead Product Designer at Brit’s Wine app

San Francisco | Aug - Sept 2016
Redesign of Brit’s Wine iOS app, a “Tinder for Wine” for millennials discovering wine.

Product Designer at Tradecraft

San Francisco | July - December 2016
Full-time product design apprenticeship program with hands-on project work for startups, curriculum, and mentorship from industry practitioners.

Usability Analyst at Despegar.com

Buenos Aires | February 2014 - Present
Practiced remote and in-person user research and UX design in Latin America’s biggest travel e-commerce.

Speaker

Comunidad de Realidad Virtual | Bogotá | November 2017
Hoy es Diseño | Cali | November 2017  
Google Launchpad Build | Bogotá | October 2017
PlatziConf | CDMX | Junio 2017 - Mayo 2018

Education 

Universidad de Buenos Aires, Argentina,
Licenciada en Sociología, 2015
Universidad de Palermo, UX Design, 2015.
IDEO + NovoEd, Design Kit, October 2015.

Languages 

English - French (Bilingual proficiency)
Portuguese (Professional working proficiency)
Spanish (Native) 

 


 

 

Skills

Personality

  • Strategic

  • Communicative

  • Referent

Research

  • A/B Testing

  • Card sorting

  • Tree testing

  • Ethnography

  • Interviews

  • Surveys

  • Persona and scenario creation

  • Remote and in person

  • Usability testing

UX design

  • Low/high fidelity design

  • Sketching and prototyping

  • Lean methodologies

Tools

  • Sketch / Figma

  • Marvel - Invision - Flinto

  • Google Analytics

  • Optimal Workshop

  • UserZoom

UX Workshops @Google Launchpad

November 2017 - Startup Build Quito September 2017  - Launchpad Bogotá